Do you know this?

Now we have a new legislation called "Juvenile & Justice Act, 2015" replacing the JJ Act of 2000. In this new act, adoption has assumed a significant importance with an exclusive chapter. Subscribe and follow this blog for more information in the days to come.

Sunday, October 28, 2007

Adoption campaign

I came across these three cute adoption commercials to promote the message of adoption. They were made by Ogilvy & Mather for a well known Mumbai based NGO called IAPA (Indian Association for Promotion of Adoption & Child Welfare).

This campaign had won many hearts including awards. Click here to read the article on it's recognition.

  1. Commercial # 1
  2. Commercial # 2
  3. Commercial # 3

I wish more people come forward to follow the IAPA's lead to make such creative campaigns to promote the message of adoption. When you view them, share it with your friends and family.

Ruby Nakka

No comments: