Do you know this?

There are approximately 18000 parents registered with CARA, while the number of children in the Government's adoption pool is less 1800.

Sunday, October 28, 2007

Adoption campaign

I came across these three cute adoption commercials to promote the message of adoption. They were made by Ogilvy & Mather for a well known Mumbai based NGO called IAPA (Indian Association for Promotion of Adoption & Child Welfare).

This campaign had won many hearts including awards. Click here to read the article on it's recognition.

  1. Commercial # 1
  2. Commercial # 2
  3. Commercial # 3

I wish more people come forward to follow the IAPA's lead to make such creative campaigns to promote the message of adoption. When you view them, share it with your friends and family.

Ruby Nakka

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